Small Business Marketing Blog
Blog
We’ve all heard the expression ‘the money is in the list. We’ve all heard it because it’s true!
Growing your list of prospects and customers is one of the most important investments you can make, and businesses should always be on the hunt for ways to capture more leads.
But you don’t necessarily have the budget to spend more money on ads, right?
As you plan the marketing strategy for the rest of the year, don’t forget to include a reactivation campaign in the mix.
Reactivation campaigns are a must for businesses of every size and industry, and for good reason: they can result in big, fast jumps in revenue and profitability!
Here’s what you need to know:
Facebook and Instagram are the most widely used social networks with billions of users combined across the globe. They have now become synonymous with social media marketing. No campaign would be able to realize its full potential unless the audiences on these platforms are tapped.
Facebook, the company that owns both of these platforms, has built powerful advertising tools that enable digital marketers to get the most out of these campaigns. Audiences can be